L’Oréal Groupe is launching a luxury beauty brand. Called Shihyo, brand partners include Hotel Shilla and Anchor Equity Partners. The launch runs through Loshian, a third-party joint venture. This is the first time L’Oréal is launching a beauty brand through a joint venture. “L’Oréal Luxe is very pleased to announce the launch of Shihyo through a partnership with Hotel Shilla and Anchor Equity Partners,” said Cyril Chapuy, president, L’Oréal Luxe. “Rooted in an exceptional traditional wisdom ...